Lunia: Mana Energy Potion

 the premier 8 million members-strong online destination for hardcore gamers, has partnered with Harcos to bring Mana Energy Potion, the energy shot created for gamers by gamers, to players in both real life and online.  Players in ijji.com’s anime-influenced massively multi-player online role-playing game (MMORPG), Lunia, can now purchase virtual bottles of Mana Energy Potion to boost their stamina in the game.  After imbibing the digital versions of the energy elixir, an actual case of Mana Energy Potion will be delivered - free of charge - to players, further eliminating the line between virtual and actual worlds.

“We long admired Harcos for its creative twist on energy drinks for gamers, and are thrilled to partner with them in such a unique way,” said Philip Yun, CEO, NHN USA, host of ijji.com. “This could very well be the first time a product found in game can be purchased and consumed in the real world. Lunia, with the addition of Mana Energy Potions, will change the way online games are played, allowing users to connect with their virtual persona like never before.”

With its mystical forests and fearsome monsters, Lunia provides an appropriately mystical setting for the magic-inspired, fast-acting energy liquid.  Mana Energy Potion delivers up to eight hours of enemy-crippling power and comes in a whimsically-shaped 1.69 fl oz spherical potion bottle, and will appear exactly the same in the game. Vitamin-packed and sugar free, it doesn’t come with the cruel crash often associated with sugary energy drinks.  In-game and in real life, Mana Energy Potion helps gamers and their characters alike stay alert as they battle relentlessly through marathon gaming sessions.

“As a unique product on the gaming market we are excited to align ourselves with ijji.com, the largest hardcore gaming portal in the world,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos. “Mana Energy Potion speaks to all the real gamers out there who ever wondered what it would be like to emulate their characters in real life.”

This unique pairing will be the first such collaboration for both companies.  Players can purchase virtual Mana Energy Potion in-game at Lunia’s premium item shop for 29 G coins, ijji.com’s in-game currency, per 10 units and 128 G coins per 50 units.  Once players purchase 100 units of Mana Energy Potion in-game, they are entitled to a four-pack of the real life Mana Energy Potion - completely free of shipping and handling charges.

Players can also buy Mana Energy Potions through various retailers, which will be bundled with ePins, redeemable for in-game currency, for access to product in Lunia, such as Mana Energy Potions.  Players will be drinking Mana Potion right alongside their virtual counterparts in the forests of Lunia.